![]() ![]() The only time you won’t typically track ROAS is if you’re running a lead generation campaign and aren’t selling anything behind your ads. (We usually always want to make our money back on our ads, so it’s an important metric.) We measure ROAS for all of our digital and physical sales. Return on ad spend (ROAS) is how much money you made back as a result of your ads. In the agency for my clients, we track the following metrics as our KPIs (don’t worry, we’re going to define them!):Ĭonversions But what do each of these mean? Let’s define them. ![]() When I’m running Pinterest ads, I like to track metrics for signups, sales, and a few others as my key performance indicators. KPI stands for “key performance indicator.” Or, a performance metric that helps you understand if you’re meeting your business goals. You also need to understand what the metrics that Pinterest shows you actually mean! What KPIs should I track for Pinterest Ads? Before we can troubleshoot why your Pinterest ads aren’t working, it’s important to understand what data you should track and how to find it.
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